LensWorld Handling Fee = Masked Higher Prices

Taken directly from the LensWorld FAQ:

Why am I charged a processing fee?

We are committed to providing high-quality service and maintaining everyday low prices on all brands of contact lenses. This fee offsets a portion of cost increases related to verification of prescriptions with your eye care provider, fuel surcharges on shipping, and return processing and handling. Since these costs are not directly related to the number of boxes/vials or the brand of lens you order, we apply this processing fee at an order level to maintain the low contact lens prices we offer our customers.

Translation: “In order to artificially appear to have lower prices, we’re adding a handling fee. Also, we’re not going to tell you what the handling fee is until we have your credit card information.”

My response? FAIL

Lens World: Free Shipping

Order $99 on contact lens order and shipping is FREE. Discount applied at Checkout.

Etc.

Goodman's Croft

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